Building a Sustainable, Diverse, and Profitable Photography Business with Tiffany Crenshaw
How Tiffany Crenshaw Built a Photography Business That Works for Her Life
We kicked off our first interview of Season 3 with a guest whose story is going to stick with you. Tiffany Crenshaw—the creative behind Animal House Photography—has built a photography business that’s both profitable and deeply personal. She’s proof that you can run a thriving, in-demand studio while keeping your family, your values, and your joy at the center of it all.
This week’s conversation is about what it looks like to build a career that fits around your real life, not the other way around. Tiffany shares how she’s found balance, embraced diversity in her work, and created systems that give her more freedom and peace in her business.
How Amanda Discovered Tiffany
Before we ever hit record, Amanda already had a serious admiration for Tiffany’s work. She first came across one of Tiffany’s photos through The Milky Way—a quiet, emotional image of a mom with her child.
“It stopped me, her images felt so real, the kind of in-between moments every parent wants to hold onto.”
That same honesty runs through everything Tiffany creates, from her images to the way she runs her business, which is exactly why we were so thrilled to share her with you!
A Sampling of What We Learned from Tiffany
Tiffany shared how she’s grown her photography business with intention, focusing on people, connections, and long-term sustainability. Here are three takeaways that stuck with us:
1. Know Your Numbers
Tiffany’s advice: stop guessing. Instead of setting your prices based on what other photographers charge, look at your real expenses, time, and goals. When you understand your numbers, you can charge confidently and build a business that supports your life instead of draining it.
2. Show the Work You Want to Book
When Tiffany started sharing the kind of images she truly loved—unposed, heartfelt, real-life moments—her dream clients started showing up. Your portfolio is a signal. The work you share is the work you’ll attract.
3. Build Systems That Work for You
The secret to Tiffany’s peace? Systems. She leans on tools that help her stay organized, automate communication, and carve out more time for her family.
Here are two she swears by:
20% off Sprout Studio: https://getsproutstudio.com/?annual_coupon=referred-by-a-friend-annual-4582&monthly_coupon=referred-by-a-friend-monthly-8319&via=tiffany-crenshaw
50% off Flodesk: https://flodesk.com/c/AHPFRIEND
Free Resources and Coaching Opportunities
Tiffany didn’t stop at building her business, she’s now helping other photographers create their own version of success.
Free Marketing Mini Series for The Edit Listeners
A short, practical set of lessons to help you market your business more effectively.
https://animalhousephotography.myflodesk.com/theeditpodcastThe Realign Retreat
A hands-on beach retreat to help you get your finances and systems in order. Use code THEEDIT for $150 off.
https://thetiffanycrenshaw.com/realign-retreatGroup Coaching Waitlist (Starts January 8)
Tiffany’s Business in the Margins program is designed for photographers who want to grow sustainably, without the hustle.
https://thetiffanycrenshaw.com/business-group-coaching
Listen to the Full Episode
If you’ve ever wondered how to run your business without losing your joy, take the time to listen to the full episode. Tiffany is a delight, and we are grateful for all she taught us!
With gratitude,
Whitney & Amanda
The Edit Weekly
P.S. Following us on Spotify or subscribing on Youtube helps others find the show—thank you for supporting us as we share stories that keep you inspired behind the lens!
