How to Find Your Ideal Photography Client | A Beginner's Guide
How to Find Your Ideal Photography Client (A Beginner's Guide)
Plus: Download the Free Ideal Client Workbook to Attract Clients You Love Working With
If you’ve been saying yes to every inquiry just to stay busy—or you’re constantly attracting clients who don’t quite “get” your work—it’s probably time to figure out who your ideal photography client really is.
And no, this isn’t about dream pricing or trendy aesthetics (though those are nice too). It’s about building a photography business that feels like you, where you’re creating work you’re proud of, with people who light you up, and getting paid what you’re worth.
Why Finding Your Ideal Client Matters
When you know exactly who your ideal client is, everything becomes easier:
You stop second-guessing your prices
You attract people who love your style
You create your best work (and get referred by people who get you)
And most importantly, you actually enjoy the job
But here’s the thing: your ideal client isn’t always you. And it’s totally okay if you don’t know who they are yet. This process takes time, a little trial and error, and a lot of reflection.
That’s why we created a free workbook to walk you through the exact steps we talk about in our podcast episode:
👉 [Download the Ideal Client Workbook here]
Need More Help? Listen to the Episode
This workbook was built to go hand-in-hand with our podcast episode: How to Find Your Ideal Photography Client (A Beginner’s Guide)
In the episode, we share:
Real-life stories from our early days in photography
Mistakes we made when saying yes to the wrong clients
How our own “ideal client” definitions have changed over time
And how YOU can start attracting aligned clients, too
🎧 Listen to the full episode here
Other Episodes & Resources We Mentioned:
Wrap-Up: Your Next Step
Once you’ve filled out the workbook:
Write out your ideal client description
Update your website and social bios to speak directly to that person
Curate your portfolio to reflect the kind of work you want to keep doing
And give yourself permission to say no to anything that doesn’t align
Your business should work for you—not the other way around.
You’ve got this. And we’re cheering you on every step of the way.
Download the Free Ideal Client Workbook
Still unsure who your ideal client is?
We’ve created a FREE workbook to help you define your dream client and start building a brand that sets you apart from other photographers.
👉 Sign up here to download the Ideal Client Workbook and get access to future episodes + resources.
Until next time, keep creating work you love.
— Amanda & Whitney
Your Photo BFFs
