How to Start A Photography Business With No Money
How I Would Start a Photography Business with No Money and No Pro Camera
If you’ve ever dreamed of starting a photography business but felt held back by a lack of money or professional equipment, I’m here to tell you it’s absolutely possible. I’ve been in the photography game long enough to know there are creative ways to break in without spending a fortune. In fact, when I first started out, I didn’t have all the fancy gear, but I made it work—and you can too.
Here’s the game plan I’d follow today if I had a full-time job, no pro camera, and wanted to start a photography business from scratch.
Start with What You Have
Evenings and weekends would become my time to learn. I’d dive into resources about lighting, composition, and storytelling with photos. You don’t need fancy gear to understand these basics—even a camera phone can teach you a lot. Practice by taking photos in different lighting conditions, experimenting with angles, and learning how to edit on free or low-cost apps like Lightroom Mobile, Snapseed, or VSCO.
Borrow Before You Buy
Next, I’d reach out to family and friends to see if anyone has a DSLR or mirrorless camera with interchangeable lenses they’re not using. You might be surprised how many people have old cameras collecting dust. If no one in your circle has one, I’d start networking with local photographers. Offer to assist them on shoots in exchange for borrowing their camera gear or simply learning from them. Make sure you’re upfront about your intentions—some photographers may be protective of their craft, but others might be more than willing to mentor someone just starting out.
Don’t forget to check out community resources like Buy Nothing, Facebook Marketplace’s Free section, or local community boards like Freecycle, where people often give away or lend items they no longer use. I once found a starter camera for my son through a Buy Nothing group, and I’ve seen others offer free professional photography equipment. Creativity in bartering or finding free resources can open doors.
And don’t just think photography-for-photography trades. Maybe you’re great at organizing, baking, or even pet-sitting—offer these skills in exchange for borrowing gear. Creativity in bartering can open doors.
Build Your Portfolio for Free or Low Cost
Once you have access to a camera (or even if you’re still using your phone), start building your portfolio. Here’s how:
Work with Small Businesses: Offer to take photos of products or shoot candids at their events. Social media images are always in demand.
Family and Friends: Do family photos or even pet portraits for people you know.
Local Events: Attend community events and take candid photos. One of my earliest hustles was going to football tailgates and taking group shots. I’d hand out business cards, post the photos online, and let people order prints. It was fun, profitable, and a great way to advertise my budding business.
For posting and sharing your work, consider free portfolio options like Adobe Portfolio, Pixieset, or Flickr.
These experiences not only give you material for your portfolio but also build your confidence and connections in the community.
Save and Invest in the Right Gear
Every dollar you make from these early gigs should go toward building your kit. Start with a used camera body and a versatile lens like a 50mm f/1.8. This lens is affordable and fantastic for portraits and general use. Don’t forget essentials like extra batteries and memory cards.
If you already have a computer, use free editing programs like GIMP or beginner-friendly options like Canva. If not, editing on your phone or tablet is a totally viable option. I’ve even heard of a high school student who shot and edited stunning wedding videos entirely on their iPad. Be resourceful and don’t shy away from unconventional methods—just be transparent with your clients about your process.
Build Your Online Presence for Free
Start showcasing your work with a free website. Platforms like Wix, WordPress, or Weebly offer simple, no-cost options to get started. Use Instagram and Facebook to share your photos and connect with potential clients. Word of mouth is powerful, especially when you’re just starting out.
Track your bookings and income with DIY spreadsheets using free tools like Google Sheets or Airtable, and don’t stress about fancy tools until you’re generating consistent income. Remember, you’re building step by step.
Plan for Growth
As your business starts to bring in regular income, it’ll be time to level up. Get a business license, invest in professional contracts, and learn the ins and outs of running a legitimate photography business. We’ve covered all of this in our podcast episodes and blog posts, so be sure to check those out for detailed guidance.
Final Thoughts
Starting a photography business without money or a pro camera is all about grit, resourcefulness, and creativity. I’ve been there myself, hustling at tailgates and making the most of what I had. If you’re willing to put in the work, learn as you go, and think outside the box, there’s no reason you can’t succeed.
Little by little, you’ll build the skills, gear, and reputation you need to turn your passion into a thriving business. So grab your camera (or your phone) and start today—your dream is waiting for you!
